changing the present

I was watching my husband watch "The Twilight Zone" marathon yesterday when I happened to see an ad for an inspiring new organization called Changing the Present . The idea is you can give a gift, such as fishing equipment and training for a village woman in a developing country, or school meals for 60 children for a month, instead of body lotion or another tie. The gifts support causes as diverse as global warming and animal welfare, via reputable foundations, and are promoted, smartly, with customized cards. You can search for gifts tailored to the interests of children, mothers, older people, etc.
This is a little late for holidays past, I know, and may take a year or more of expectations-managing for kids who'd much rather get "Call of Duty 5" (dodged that bullet, just barely, this year) but I'm optimistically keeping it in mind...